GMP Pricing Guides — DV360, SA360 & CM360

There's no single number, but there is a real answer. Here's how a DV360 budget actually adds up.

There's no official platform minimum. There is a practical one — and it's usually set by fees, not a spend threshold.

There's no sign-up button. Here are the three routes in, and which one fits.

The rate matters, but it's not the whole decision. Here's what to weigh, and what to ask.

Three service tiers, three very different costs. Here's how to tell which one you actually need.

Two enterprise DSPs, two different bets. Here's how they compare on price, inventory, and who they're for.

SA360 earns its fee at scale across multiple search engines. Below that, the honest answer is often no.

The invoice stacks more than one number. Here's each layer, and where partner markup sits on top.

Google sells to partners at wholesale. Partners sell to you at a markup. Understanding the gap is how you negotiate it.

The platform is built for scale. Below a certain budget, the fees make the case against it. Here's the honest math.