How SA360 pricing works
Search Ads 360 is Google's enterprise search management platform, used to run and optimize campaigns across Google, Microsoft, and other engines from one place. Like DV360, it isn't sold self-serve — you access it through a GMP partner, and the fee is a percentage of the media spend you manage through it.
That percentage is much smaller than DV360's, because SA360 sits on top of search budgets that are often large and already efficient. The trade-off is that SA360's minimums tend to rule out smaller advertisers entirely: if your search spend is modest, the platform fee plus the team you still need to run it rarely pays for itself.
Estimated ranges by spend
Independent estimates for the SA360 platform fee, as a percentage of managed search spend. Service is separate.
| Annual SA360 spend | Estimated platform fee | Note |
|---|---|---|
| Under $2M | 2.5%–4% | Minimums often bite below this |
| $2M–$10M | 1.8%–3% | Typical mid-market band |
| $10M+ | 1.2%–2% | Enterprise leverage |
What drives your SA360 rate
Managed spend is the biggest lever, but channel complexity matters too: multiple accounts, regions, or engines add work and cost. So does whether you're buying SA360 alone or alongside CM360 for attribution — partners frequently bundle the two, and the combined quote can look quite different from either in isolation.
Is SA360 worth it for you?
SA360 earns its fee when you're running search at real scale across multiple engines and need unified bidding, reporting, and Floodlight-based measurement. If you're on Google Ads alone with a modest budget, the honest answer is often that you're not spending enough to justify the upgrade. The platform's value shows up in cross-engine control and automation, not in small single-account campaigns.
Common questions
How is SA360 priced?
As a percentage of the media spend you manage through it, typically in the low single digits, charged by the GMP partner you access it through. Service and consulting are usually additional.
Why is SA360's fee lower than DV360's?
SA360 sits on top of search budgets that tend to be large and efficient, so a small percentage still produces a meaningful fee. DV360's programmatic media carries a higher platform fee by convention.
Can small advertisers use SA360?
Rarely worth it. Between the platform minimum and the team needed to operate it, advertisers below the mid-market range usually find Google Ads alone serves them better until budgets grow.
Is SA360 usually bundled with CM360?
Often. Partners frequently quote SA360 and CM360 together because they share Floodlight measurement, so a combined quote can differ noticeably from pricing either alone.