DV360 · SA360 · CM360 · rate index

Know the rate before you take the call.

Google Marketing Platform licenses have no public price. Partners quote what they think you'll accept. Model your spend and see the range each one is likely to land on — side by side, in about a minute.

DV360 · $2.5M/yr · illustrativeannual fee
Competitive partner $175k–$263k
Mid-market $215k–$310k
Enterprise $238k–$350k
Least incentivized $245k–$355k

Same volume, ~$180k spread. Where ranges overlap, price is negotiable.

Why this exists

Every "pricing" page online tells you there's no price.

Search DV360 or SA360 cost and you'll find a dozen explainers that describe the fee structure in general terms, then ask you to book a call. None of them tell you what a partner will actually charge. This does — as an estimate, as a range, and as a comparison.

01

Model your real spend

Enter the platforms you're evaluating, your forecast spend, and the level of service you need. The estimate moves with your inputs, because a rate at $400k looks nothing like a rate at $8M.

02

Compare the field at once

See partners on a shared axis, sorted by likely cost, with their minimums, service model, and the one thing worth knowing about each before you engage.

03

Walk in informed

Overlapping ranges are the point: they show you where the number is soft and where it isn't. You negotiate from the market, not from the first quote you're handed.

The three platforms

Priced three different ways.

DV360 and SA360 bill as a percentage of media spend. CM360 bills per impression. The service you buy on top — none, support, or fully managed — is usually its own line. Each pillar breaks down one platform in full.

DV360 pricing — percent of spend 10–17% SA360 pricing — percent of spend 2–5% CM360 pricing — CPM based $0.03–$0.09
Got a quote already?

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If a partner has already sent you a number, submit it anonymously. We'll show you where it sits against the range — and it sharpens the estimates for the next buyer.

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Independent · estimates · ranges

Built for the buyer's side of the table.

No affiliation with Google or the partners. No numbers pulled from anyone's confidential agreements. Just the market, estimated honestly, so you can shop it.

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