Rate is one factor among several
It's tempting to sort partners by percentage and stop there. But a slightly higher rate with responsive support and the right service model usually beats a rock-bottom license from a partner who's thin on help. Weigh the whole picture.
The checklist
- Product coverage. Do they resell the specific products you need — DV360, SA360, CM360 — or only some? Gaps mean juggling multiple partners.
- Service model. License-only, supported, or fully managed — and does their strongest tier match how you'll actually operate?
- Minimums. The minimum monthly fee, especially if your spend is modest. It can matter more than the rate.
- Support. Response times, named contacts, and escalation paths. Ask what support concretely includes.
- Bundling. If you need more than one platform, what does the combined rate look like versus each alone?
- Track record. Experience with your spend level, industry, and complexity.
Questions to ask on the first call
- What's your platform fee at my forecast spend, and where does it drop at higher tiers?
- What's your minimum monthly fee?
- What exactly is included in support versus managed service?
- How do you price a DV360 and CM360 bundle?
- What does onboarding look like, and how long does it take?
Red flags
Be wary of a quote with no minimum disclosed, vague service definitions, or pressure to commit before you've compared. A partner confident in their value will let you shop. Understanding how reseller markups work helps you read a quote for what it is.
Use the comparison tool to see the likely range before your first call, so you can tell a fair quote from an opening one.
Common questions
What should I look for in a GMP partner besides price?
Service-model fit, product coverage, minimum fees, support responsiveness, bundling terms, and experience at your spend level. A well-matched partner at a fair rate usually beats the cheapest quote.
How many GMP partners should I get quotes from?
Two or three is enough to see the range and understand where the price is soft. Comparing quotes side by side also signals that you're shopping, which tends to sharpen the numbers.
Do all partners resell every GMP product?
No. Some cover the full stack; others resell only certain products. If you need DV360, SA360, and CM360, confirm coverage up front or you may end up managing multiple partners.