Why there's no self-serve sign-up
Unlike Google Ads, DV360 isn't sold self-serve in most markets. Google routes access through its partner program, which is why almost everyone reaches the platform through a reseller rather than a checkout page.
Route 1 — A GMP sales partner
The standard path. A certified sales partner provisions your seat, bills you, and provides support and training. Entry commitments are lower than going direct, and you choose how much service to buy on top of the license. This is where the choice of partner — and the rate — matters most.
Route 2 — A direct contract with Google
Large advertisers can contract directly with Google, but these arrangements typically carry significant annual spend commitments, often six figures, because Google provisions and supports them itself. Direct doesn't mean cheaper; it usually means bigger.
Route 3 — Through an existing agency
If you already work with a media agency that runs DV360, access can be folded into that relationship. Convenient, but you're then tied to their rate and service model rather than shopping the market.
What you'll need to provide
- Your advertiser and billing details for provisioning.
- Which products you need — DV360 alone, or bundled with SA360 and CM360.
- Your forecast spend, which drives the rate.
- Whether you'll run campaigns in-house or want the partner to manage them.
The route you choose sets your rate for the term. Compare what partners are likely to charge at your spend in the rate tool before you commit to one.
Common questions
Can I sign up for DV360 myself?
No. DV360 isn't a self-serve product in most markets. Access comes through a certified GMP sales partner, a direct Google enterprise contract, or an agency that already has access.
How long does it take to get DV360 access?
Through a partner, provisioning is usually quick once terms are agreed, often days rather than weeks. Direct Google contracts take longer because of the commercial and support setup involved.
Do I need an agency to use DV360?
No. A GMP sales partner can provision access and let you run campaigns in-house if you have the team, or manage them for you if you don't.
Is direct access from Google better than a partner?
Not for most advertisers. Direct contracts carry larger commitments, while partners offer lower entry points plus onboarding and support. Direct mainly suits very high-spend advertisers.